Premium streaming experiences are transforming live events by offering personalized interactions, immersive features, and exclusive opportunities that go beyond traditional video feeds. As audiences increasingly demand more than basic video streams, content owners across live sports, iGaming and live auctions discover new ways to captivate viewers while unlocking substantial revenue streams.

Roku is the most popular streaming platform in the United States and plays a key role in the streaming landscape. For content publishers, especially those focused on live sports, it is an important platform to reach wider audiences. In this blog post, we explore the challenges of video playback on Roku and explain how solutions like Dolby OptiView Player can simplify workflows and deliver premium sports streams across all screens, including Roku.

Today, sports fans crave more than just passive viewing, they want to be part of the experience. As audiences increasingly move from traditional TV to streaming platforms, the real opportunity lies in building interactive, personalized experiences that foster a two-way connection. It’s about transforming spectators into engaged communities by involving them before, during, and after the game. This deeper level of engagement not only strengthens emotional bonds but also cultivates lasting loyalty.

Dolby Day for Sports in London brought together industry professionals to explore the future of live sports and the importance of fan-first experiences.

For live sports streaming providers, monetization is key—and ad insertion plays a major role in making it viable. However, traditional ad insertion methods often struggle to meet the demands of live sports, where low latency and uninterrupted viewing are critical. In this blog post, we’ll explore how Server-Guided Ad Insertion (SGAI) is designed for ad delivery in low latency streaming, helping providers balance fan experience with revenue generation.