Retail betting refers to wagering that takes place in physical locations, offering a wide range of options such as sports betting, horse racing, lottery draws, and more. Traditionally, betting shops relied on satellite feeds to stream live events. However, with the rise of internet technology, OTT streaming has become a more modern and flexible alternative, offering several advantages. In this blog post, we’ll explore the benefits of OTT streaming for operators, and why it’s a future-proof solution.